CROSS-BORDER · Direction / Product / Audience
Start cross-border commerce with a problem, not a hot product
Validate the audience, context and durable edge before choosing product, supply chain and content.
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Define audience and context
To add: lived evidence, a concrete method, visual or video proof, and an actionable conclusion.
Decide whether the problem matters
To add: lived evidence, a concrete method, visual or video proof, and an actionable conclusion.
Validate through content
To add: lived evidence, a concrete method, visual or video proof, and an actionable conclusion.
Know when to sample
To add: lived evidence, a concrete method, visual or video proof, and an actionable conclusion.
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